"Keeping up with the Joneses" is a popular catchphrase in many parts of the English-speaking world. It refers to the desire to be seen as being as good as one's neighbours or contemporaries using the comparative benchmarks of social caste or the accumulation of material goods. To fail to "keep up with the Joneses" is perceived as demonstrating socio-economic or cultural inferiority. Wikipedia
I hate that people feel they need to compete in terms of possessions and material goods.
I hate that people feel they need to buy things for their kids when they don't actually have enough money for them.
I understand parents want to bless their kids but have we lost all creativity resulting in Presents equal Love.
I was chatting to a friend of mine and she was telling me how Christmas, New Years and her daughter's birthday had really taken a toll financially. She was saying she is now broke with no money for the son's birthday (in 3 weeks) and no money for school books when school returns (in 2 weeks). This really saddened me.
The kids had both been given portable DVD players for Christmas along with many other presents and the daughter a mobile phone for her birthday (she is 13).
I know I am not a parent and I probably don't understand what its like, but to spend so much on these events which results in no school books seems so backwards.
I hate that people feel they must buy so crazy over Christmas and it puts them into debt. I hate the way credit cards are given out so freely resulting in thousands in debt. According to an article in The Age, September 21, 2007 (yeah I know its kinda old), 'Credit card debt in Australia has topped $41 billion'. And so much is wasted. In Clive Hamilton's book Affluenza he states Australian households throw out $8 billion of food a year. That is a hell of a lot of food considering some areas of the world are dieing from malnutrition. But that is all another story.
I don't think changing standards of what society believe are necessary items will ever happen. People are greedy and markets are powerful and that cannot be over thrown.
But I do believe education is possible, and if we understand to spend what we have we can hopefully change the psyche of society.
By the way, it's not just the people who don't have much money who can't control it, its people in all wealth brackets who don't know how to budget and as a result overspend.So the theory then goes.. If we learn to budget we can say 'Screw you Joneses, Im in control of who i am' which in my opinion is much better than having the newest Playstation.



